by Sam Lee Mohan, Founder & CEO at GBC, 8 January 2017, 6 mins
Balanced Scorecard Approach To Setting Company Objectives
When you use StratPlan in your business, setting company objectives are simple. StratPlan incorporates the most widely used framework, The Balanced Scorecard, to help managers, business owners and CEOs set company objectives that will help propel their business to growth and efficiency. Not only does StratPlan empower you to set balanced objectives, it also gives you a fantastic tool to evaluate the strength of your objectives. StratPlan incorporates a set of SMART (Specific, Measurable, Achievable, Realistic & Time-based) principles to determine the strength of your objectives. Here’s a short 6 minute video to show you how to craft company objectives using the Balanced Scorecard approach in StratPlan.
Sam Lee Mohan
Founder & CEO at GBC
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