PESTEL Analysis: How To Analyse Your Company's External Environment | Global Business Consultants );

James, Strategy Specialist at GBC, 1 min read, 7 min video

Analysing Your External Company Environment Using PESTEL Analysis in StratPlan

 

When we created StratPlan, we created it with simplicity and ease without compromising on tried-and-tested traditional strategic planning analytical models. This ensures that we make strategic planning easy and available without compromising on quality and quantity. To understand the factors that can impact your business, we must analyse the external environment and main components that could impact the business. Here we show you how to evaluate your external environment using PESTEL analysis in StratPlan.

First things first…just a little on PESTEL analysis. To evaluate your company’s external environment we must consider the strategically relevant factors in the macro-environment.  The macro-environment comprises of six main components: Political factors, Economic conditions in your company’s general environment whether local, country, regional, or worldwide, Sociocultural forces, Technological factors, Environmental factors that concerns our natural environment and Legal/regulatory conditions. Each of these factors or otherwise referred to as components, have the potential to impact your company’s immediate industry or the environment in which it competes in. The analysis of these components/factors is referred to as PESTEL analysis.

Whilst considering the most strategically relevant factors owners, managers and CEOs must assess those factors that have the ability to affect decisions that your company will ultimately make about its long-term direction, objectives, strategy, and business model. When assessing the factors it’s important to remember that even if the impact is small or gradual, they still merit a watchful eye. Here’s a short video to show you how to undertake PESTEL analysis in StratPlan.

I hope you find the video useful. Please leave your comments…I would love to hear from you.

 

Start your own consulting business and Partner With Us. Retain 100% of all your profits.

 

PESTEL Analysis: How To Analyse Your Company's External Environment 1

Try our most innovative strategic planning software to empower your business to grow & unlock its true potential. StratPlan is free to try!

 

PESTEL Analysis: How To Analyse Your Company's External Environment 2

Download of essential eBook to Guiding Strategic Thinking In Your Business for free!

 

PESTEL Analysis: How To Analyse Your Company's External Environment 3

 

FREQUENTLY ASKED QUESTIONS

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource to (a) improve your browsing experience by personalising the GBC site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some experience that we hope you’ll find useful. Keep us in mind next time you have strategic planning questions.

  • Follow Us

    Facebooktwitterpinterestlinkedinyoutube