Is Your Business Operating In An Attractive Industry? | Global Business Consultants );

Jacko | Director at GBC | 3 min read | September 02

 

Frameworks such as PESTEL, five forces analysis, driving forces, strategic group maps, competitor analysis, and critical success factors provides a useful perspective on an industry’s outlook for future profitability. Putting them all together provides an even richer and more nuanced picture. Thus, the final step in evaluating the industry and competitive landscape of your company is to use the results of the analysis performed in answering six key questions to determine whether the industry presents your company with strong prospects for competitive success and attractive profits. The important factors on which to base a conclusion include:

  • How your company is being impacted by the state of the macro-environment.
  • Whether strong competitive forces are squeezing industry profitability to sub-par levels.
  • Whether industry profitability will be favourably or unfavourably affected by the prevailing driving forces.
  • Whether your company occupies a stronger market position than rivals.
  • Whether this is likely to change in the course of competitive interactions.
  • How well your company’s strategy delivers on the industry critical success factors.

As a general proposition, the anticipated industry environment is fundamentally attractive if it presents your company with good opportunity for above-average profitability; the industry outlook is fundamentally unattractive if a your company’s profit prospects are unappealingly low. Also important to note is that the degree to which an industry is attractive or unattractive is not the same for all industry participants and all potential entrants.

 

I hope you enjoyed this short thought-leadership piece. Much love…from GBC. 🙂

 

Try our most innovative strategic planning software to empower your business to grow & unlock its true potential. StratPlan is free to try!

 

 

Is Your Business Operating In An Attractive Industry? 1

 

Looking To Start Your Own Consulting Business? Partner With Us and run your own consulting business the way you want to, working the hours you want to!

 

 

Is Your Business Operating In An Attractive Industry? 2

 

 

 

 

FREQUENTLY ASKED QUESTIONS

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource to (a) improve your browsing experience by personalising the GBC site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some experience that we hope you’ll find useful. Keep us in mind next time you have strategic planning questions.

 

  • Follow Us

    Facebooktwitterpinterestlinkedinyoutube
  • Share via